New Arrivals
- All
- Dresses
- Denim
- Knitwear
- Accessories
PLAN C
Shop the look
Shop the look
Indulge in the art of ensemble curation with our personally curated weekly edit, chosen with precision to seamlessly complement and create elevated outfitting potential. Whether you seek a refined daytime or glamorous evening look, we aim to inspire versatile styling from our wardrobe to yours.
My MUSE: Natasha Wright
Hi everyone, Michele here to introduce this week’s My MUSE: the elegant, inspiring and quietly commanding Natasha Wright.
A Kiwi who has called New York home since completing her MFA at The New York Studio School, Natasha creates large-scale paintings that explore the female form with immediacy and power. Natasha treats studio time like any other job, drawing and painting five days a week, letting instinct guide her hand across multiple canvases. Her figures are never passive; they inhabit the world with agency and quiet authority, much like Natasha herself.
I sat down with her to talk about the intersection of fashion and art, life in New York, the rituals that spark creativity, and the rules she writes for herself both on canvas and off.
Read moreLatest
Articles
Discover MUSE underneath the surface with purposefully curated pieces to keep you informed. Explore the latest fashion trends and insights, elevate your style, and stay ahead of the curve.
All articles
my muse
My MUSE: Natasha Wright
Hi everyone, Michele here to introduce this week’s My MUSE: the elegant, inspiring and quietly commanding Natasha Wright.
A Kiwi who has called New York home since completing her MFA at The New York Studio School, Natasha creates large-scale paintings that explore the female form with immediacy and power. Natasha treats studio time like any other job, drawing and painting five days a week, letting instinct guide her hand across multiple canvases. Her figures are never passive; they inhabit the world with agency and quiet authority, much like Natasha herself.
I sat down with her to talk about the intersection of fashion and art, life in New York, the rituals that spark creativity, and the rules she writes for herself both on canvas and off.
my muse
My MUSE | Nicolet Spice
Hi everyone, Olivia here to introduce this week’s My MUSE: the endlessly engaging, whip-smart, and wonderfully warm Nicolet Spice.
Nicolet’s journey to Arrowtown is anything but ordinary, arriving in her 30s knowing just a handful of people, she’s since built a life that’s full, vibrant, and deeply connected to her community. From launching a tequila brand and farming salmon for the global market, to leading local initiatives and officiating weddings through her celebrant business, Nicolet brings colour and character to everything she touches.
I caught up with Nicolet to talk fashion, community, and the beauty of building a life and wardrobe in one of New Zealand’s most charming small towns.
my muse
Behind The Label: Chloe Simpson
For Chloe Simpson, skiing isn’t just a sport. It’s a feeling. It’s childhood joy, family connection, and clarity all rolled into one. After years spent on the slopes of Thredbo, followed by a career in fashion that took her from styling in New York to personal shopping in London, Chloe returned to Australia with a clear vision: to redefine skiwear for the modern woman.
Ahead of her upcoming meet-the-designer event at MUSE Arrowtown, we caught up with Chloe to talk about the memories that shaped her, the women she designs for, and how a dropped glove on a freezing day inspired one of AMERL’s most practical features.
my muse
My MUSE | Gina Riley
Hi everyone, Olivia here to introduce this week’s My MUSE: the vibrant, dynamic and brilliantly creative Gina Riley.
Gina is the founder of Ornament, a beautifully curated homewares store shaped by her love of European design, bold ideas and making spaces feel both elevated and lived-in. A devoted mum to two boys (and two very loved dogs), Gina’s world is busy, joyful and always in motion. Her personal style strikes the perfect balance between polish and practicality. She’s known for her crisp shirting, strong tailoring and luxurious layers that feel considered but never overdone.
my muse
Behind The Label: Amiya by Aimee Song
You likely know Aimee Song as one of the original digital style icons, but her latest venture, Amiya, is something more personal. As founder and creative director, Aimee has created a brand rooted in craftsmanship, quiet luxury, and timeless design—distinct from her social media identity.
We’re proud to be the exclusive stockist of Amiya in New Zealand and to share this considered collection with our MUSE community. Ahead of our upcoming trunk show, we caught up with Aimee to talk about building a brand with intention and designing for the woman who leads with ease and confidence.
my muse
My MUSE | Scarlett Wood
Hi everyone, Olivia here to introduce this week’s My MUSE: the grounded, polished, and remarkably driven Scarlett Wood
Scarlett has carved out a remarkable career in luxury real estate, where her signature blend of integrity, insight, and unwavering professionalism has earned her deep trust among clients in both Auckland and the Southern Lakes. Alongside her thriving property business, Scarlett also helms The Luxury Network NZ, bringing together the country’s leading high-end brands through curated events and partnerships. She’s stylish, smart, and sharp—but always grounded in a sense of who she is and what she stands for.
I sat down with Scarlett to talk style, substance, and the joy of a good croissant (preferably by the lake in Queenstown)...