New Arrivals

New Arrivals

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New Arrivals

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  • Dresses
  • Denim
  • Knitwear
  • Accessories
Bailey Dress in Clematis Montana Mint
Bailey Dress in Clematis Montana Mint
Bowers Dress in Mid Blue
Petit Beurre Shirt in Jasmin Mint
Petit Beurre Shirt in Jasmin Mint
Emily Skirt in Jasmin Mint
Emily Skirt in Jasmin Mint
Aurelia Dress in Midnight Blue
Aurelia Dress in Midnight Blue
Beau Dress in Jasmin Butter
Beau Dress in Jasmin Butter
Ezra Dress in Small Poppies Yellow on Pink
Ezra Dress in Small Poppies Yellow on Pink
Winnette Short Dress in Mid Blue
Winnette Short Dress in Mid Blue
Winnette Top in Midnight
Winnette Top in Midnight
Silk Habutai Cami in Black
Silk Habutai Cami in Black
Macintosh Jacket in Nutmeg
Macintosh Jacket in Nutmeg
Cashmere Crewneck in Dark Grey
Cashmere Crewneck in Dark Grey
Bella Silk Maxi Dress in Navy
Bella Silk Maxi Dress in Navy
Aurelia Dress in Midnight Blue
Aurelia Dress in Midnight Blue
Bailey Dress in Clematis Montana Mint
Bailey Dress in Clematis Montana Mint
Beau Dress in Jasmin Butter
Beau Dress in Jasmin Butter
Bowers Dress in Mid Blue
Ezra Dress in Small Poppies Yellow on Pink
Ezra Dress in Small Poppies Yellow on Pink
Winnette Short Dress in Mid Blue
Winnette Short Dress in Mid Blue
Broderie Cami Midi Dress in White
Broderie Cami Midi Dress in White
Broderie Tie Mini Dress in White
Broderie Tie Mini Dress in White
Square Shift Midi Dress in Polka Dot Tomato
Square Shift Midi Dress in Polka Dot Tomato
Eyelet Kaftan in Safari Green
Eyelet Kaftan in Safari Green
Eyelet Kaftan in Plum
Eyelet Kaftan in Plum
Callum Jean in Shelbourne
Callum Jean in Shelbourne
Low Slung Baggy Jean in Selection
Low Slung Baggy Jean in Selection
Denim Jacket in Ecru
Denim Jacket in Ecru
Fluted Midi Skirt in Ecru
Fluted Midi Skirt in Ecru
Lucky Last
Sleeveless Fluted Midi Dress in Dutch Flower Painting Indigo
Sleeveless Fluted Midi Dress in Dutch Flower Painting Indigo
Fluted Midi Skirt in Dutch Flower Painting Indigo
Fluted Midi Skirt in Dutch Flower Painting Indigo
Marilou Denim Jacket in Alice Wash
Marilou Denim Jacket in Alice Wash
Cobain Denim Short in Cream
Cobain Denim Short in Cream
Lucky Last
Wyatt Jacket in Benson
Wyatt Jacket in Benson
Abigail Jean in Boone
Abigail Jean in Boone
Vinola Jean in Mid Denim Blue
Vinola Jean in Mid Denim Blue
Vinola Jean in Washed Black
Vinola Jean in Washed Black
Cashmere Crewneck in Dark Grey
Cashmere Crewneck in Dark Grey
Cashmere Turtleneck in Dark Grey
Cashmere Turtleneck in Dark Grey
Mila Contrast Cardigan in Baby Pink
Mila Contrast Cardigan in Baby Pink
Danae Cashmere Cable Cardigan in Dogwood
Danae Cashmere Cable Cardigan in Dogwood
Brushed Cashmere Short Sleeve Cardigan in Greige
Brushed Cashmere Short Sleeve Cardigan in Greige
Cashmere Turtleneck in Bubblegum
Cashmere Turtleneck in Bubblegum
Thea Cashmere Cardigan in Eucalyptus
Thea Cashmere Cardigan in Eucalyptus
Mila Pointelle Cami in Baby Pink
Mila Pointelle Cami in Baby Pink
Winston Cashmere Vest in Eucalyptus
Winston Cashmere Vest in Eucalyptus
Cambridge Cashmere Sweater in Magnolia
Cambridge Cashmere Sweater in Magnolia
Minette Flower Cardigan in Grey
Minette Flower Cardigan in Grey
Bomber Cardigan in Feather White
Bomber Cardigan in Feather White
Chloé Jelly Sandal in Black Brown
Chloé Jelly Sandal in Black Brown
The Chloé Script Earrings in Vintage Gold
The Chloé Script Earrings in Vintage Gold
Spin Small Tote Bag in Ashes Blue
Spin Small Tote Bag in Ashes Blue
The Chloé Iconic Bracelet in Vintage Gold
The Chloé Iconic Bracelet in Vintage Gold
Paddington Small Chain Bag in Nougat
Paddington Small Chain Bag in Nougat
Lucky Last
The Chloé Heirloom Necklace in Gold and Pearl
The Chloé Heirloom Necklace in Gold and Pearl
Milly Flat in Dusty Pink
Matteau Book - Warm
Matteau Book - Warm
The Chloé Snake Bracelet in Vintage Gold
The Chloé Snake Bracelet in Vintage Gold
Milly Flat in Black
Milly Flat in Black
Sold out
Calla Choker in White
Calla Choker in White
Jane Flat with Studs in Caramel
Jane Flat with Studs in Caramel

MOTHER'S DAY GIFT GUIDE

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The Chloé Script Choker in Vintage Gold
The Chloé Script Choker in Vintage Gold
Chloé Jelly Sandal in Black Brown
Chloé Jelly Sandal in Black Brown
Milly Flat in Dusty Pink
Muse Gift Voucher
Muse Gift Voucher

Matteau Matteau

Matteau

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Tibi Tibi

Tibi

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Shop the look

Shop the look

Indulge in the art of ensemble curation with our personally curated weekly edit, chosen with precision to seamlessly complement and create elevated outfitting potential. Whether you seek a refined daytime or glamorous evening look, we aim to inspire versatile styling from our wardrobe to yours.

Lucky Last
Wyatt Jacket in Benson
Wyatt Jacket in Benson
Jane Flat with Studs in Caramel
Jane Flat with Studs in Caramel
Lucky Last
Medium Olivia Hobo Bag in Oxblood
Medium Olivia Hobo Bag in Oxblood
Featherlight Cashmere Silk Crewneck in Feather White
Featherlight Cashmere Silk Crewneck in Feather White
Abigail Jean in Benson
Abigail Jean in Benson
Telanto Tee Shirt in Creme Rose
Telanto Tee Shirt in Creme Rose
Lucky Last
TF Penn-02 1362 01A in Black
TF Penn-02 1362 01A in Black
The Rose Earrings in Silver
The Rose Earrings in Silver

THE LAYERS EDIT

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A-Line Cotton Trench Coat in Black
A-Line Cotton Trench Coat in Black
Voile Plaid Shirt in Picnic Plaid
Voile Plaid Shirt in Picnic Plaid
Rib Tank in Ivory
Rib Tank in Ivory
Bomber Cardigan in Feather White
Bomber Cardigan in Feather White
My MUSE | Suzanne & Franky March
my muse

Suzanne & Franky March

Hi everyone, Michele here introducing a very special Mother’s Day edition of My MUSE featuring the effortlessly stylish mother-daughter duo, Suzanne and Franky March.

We spent the morning with Suzanne and Franky at Suzanne’s beautiful home and, from the moment we arrived, there was an unmistakable warmth between them that made the entire shoot feel relaxed and genuine. 

For this Mother’s Day feature, I sat down with Suzanne and Franky to talk about personal style, motherhood, shopping at MUSE over the years, and the special bond they share.

 

 

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Discover MUSE underneath the surface with purposefully curated pieces to keep you informed. Explore the latest fashion trends and insights, elevate your style, and stay ahead of the curve.

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my muse

My MUSE | Suzanne & Franky March

Hi everyone, Michele here introducing a very special Mother’s Day edition of My MUSE featuring the effortlessly stylish mother-daughter duo, Suzanne and Franky March.

We spent the morning with Suzanne and Franky at Suzanne’s beautiful home and, from the moment we arrived, there was an unmistakable warmth between them that made the entire shoot feel relaxed and genuine. 

For this Mother’s Day feature, I sat down with Suzanne and Franky to talk about personal style, motherhood, shopping at MUSE over the years, and the special bond they share.

 

 

my muse

My MUSE | Camilla Temple

Hi everyone, Michele here to introduce this week’s My MUSE: the endlessly warm, always poised, and brilliantly creative Camilla Temple.

 

Born in New Zealand but having spent much of her life between Hong Kong and the UK, Camilla brings a worldly perspective to her design. Drawing on the places she has called home, Camilla blends international influences with a distinctly Kiwi approach, creating interiors that are unmistakably her own. A mother of two and the driving force behind her own studio, she balances beauty and functionality with ease. Her interiors are the perfect blend of quiet luxury, layered with personality and designed to be truly lived in.

 

I caught up with Camilla to talk about designing across continents, motherhood and home life, her approach to timeless style, and the pieces she’s currently coveting.

my muse

My MUSE: Kim Hargood

Hi everyone, Olivia here to introduce this week’s My MUSE, the hard-working, down-to-earth, and wonderfully warm force behind our Ponsonby store, Kim Hargood.

If you’ve ever shopped with Kim, you’ll know exactly what I mean when I say she has that rare ability to instantly make you feel welcome. Warm, intuitive, and endlessly approachable, she has a way of really listening, then somehow appearing moments later with the piece you didn’t know you needed but suddenly can’t live without. And if you’re lucky, she’ll have you laughing along the way.

Kim has been part of the MUSE family for five years now, and quite simply, our Ponsonby store wouldn’t be what it is without her. She creates a space that feels inviting, relaxed, and full of genuine connection, the kind of store you pop into for five minutes and somehow stay for an hour.

I caught up with Kim to chat about community, confidence, great styling, and all her favourite local spots.

my muse

My MUSE: Natasha Wright

Hi everyone, Michele here to introduce this week’s My MUSE: the elegant, inspiring and quietly commanding Natasha Wright.

 

A Kiwi who has called New York home since completing her MFA at The New York Studio School, Natasha creates large-scale paintings that explore the female form with immediacy and power. Natasha treats studio time like any other job, drawing and painting five days a week, letting instinct guide her hand across multiple canvases. Her figures are never passive; they inhabit the world with agency and quiet authority, much like Natasha herself.

 

I sat down with her to talk about the intersection of fashion and art, life in New York, the rituals that spark creativity, and the rules she writes for herself both on canvas and off.

my muse

My MUSE | Nicolet Spice

Hi everyone, Olivia here to introduce this week’s My MUSE: the endlessly engaging, whip-smart, and wonderfully warm Nicolet Spice.

Nicolet’s journey to Arrowtown is anything but ordinary, arriving in her 30s knowing just a handful of people, she’s since built a life that’s full, vibrant, and deeply connected to her community. From launching a tequila brand and farming salmon for the global market, to leading local initiatives and officiating weddings through her celebrant business, Nicolet brings colour and character to everything she touches.

I caught up with Nicolet to talk fashion, community, and the beauty of building a life and wardrobe in one of New Zealand’s most charming small towns.

my muse

Behind The Label: Chloe Simpson

For Chloe Simpson, skiing isn’t just a sport. It’s a feeling. It’s childhood joy, family connection, and clarity all rolled into one. After years spent on the slopes of Thredbo, followed by a career in fashion that took her from styling in New York to personal shopping in London, Chloe returned to Australia with a clear vision: to redefine skiwear for the modern woman.

 

Ahead of her upcoming meet-the-designer event at MUSE Arrowtown, we caught up with Chloe to talk about the memories that shaped her, the women she designs for, and how a dropped glove on a freezing day inspired one of AMERL’s most practical features.