MUSE is a multi-tasking brand and boutique that curates beautiful clothes from the best in women’s fashion today. Directed by Olivia Vincent, the company has expanded from a single boutique to two highly prized locations in Auckland, New Zealand, along with an online store and in house label, MUSE Cashmere.

MUSE selects the best pieces from collections by Christopher Esber, Victoria Beckham, Missoni, Diane Von Fürstenberg, Rebecca Taylor, M.i.h Jeans, Carven, Erdem, Maggie Marilyn, Theory, Tibi, Cecilie Copenhagen, Sea New York, Cosabella, Celine Eyewear and Roland Mouret.

All selections are chosen through a lens of pure joy, practicality and an innate understanding of how the MUSE customer loves to dress, shop and live.



Olivia Vincent became the new owner of MUSE in 2014. Under her watch the company has grown with grace and pace, and is an essential part of New Zealand’s boutique shopping landscape.

Olivia takes four annual buying trips to New York and Paris to select wardrobe stand outs and essentials that help women of all ages live their best life.

Whether its a maximalist print on a summer dress, or a cashmere wrap that can be worn with everything, Olivia has a talent for curating and designing exactly the right pieces, every season.