From the beginning, creative director Amy Smilovic has ensured the ethos of Tibi is rooted in individuality. “I believe women should dress in a way that is effortless but polished. I love seeing someone’s personality come to life through their wardrobe choice. Contradictions in those choices are especially interesting: youthful and sophisticated, masculine and feminine, bold and muted.” Originally started in Hong Kong, now based in New York, Tibi is one of our favourite New York Labels. Each member of the Tibi and Muse team are bound together by their love of fashion that is laidback and easy but always chic and modern. The label’s eye-catching prints and unexpected colour combinations epitomise Manhattan cool.